Book after book, selling snake oil for the credulous… Success is rather less easily captured. Steve Jobs could have presided over post WWII British shipbuilding and not have arrested its decline in the face of low cost foreign competition. Why does this matter? It matters because false recipes don’t help anyone. There is no magic formula. Books on Steve aren’t going to help. Most of the people who write these books couldn’t manage their way out of a paper bag… So ignore the hagiographic analysis and do your best to time the tide.
Journalists and a remarkable number of tenured academics in reputed business schools are prone to inferring causation from correlation. In the paradigmatic case they observe a successful company and try to infer why it was successful by reading the tea leaves. Superficial characteristics of personalities and their personal style are elevated to new business principles to be emulated.
We’re excited to share Prime Air… The goal of this new delivery system is to get packages into customers’ hands in 30 minutes or less using unmanned aerial vehicles…
I don’t like drones.
Via the Amazon website announcement, see link above for URL and a one minute demonstration video:
We hope the FAA’s rules will be in place as early as sometime in 2015. We will be ready at that time… The FAA is actively working on rules and an approach for unmanned aerial vehicles that will prioritize public safety.
* All emphasis mine.